Someone at Dixons has had an idea. The idea is to channel its presumably overwhelmingly male audience off to Interflora, in order to relieve their guilt at spending £60 on a new wireless router when the old wireless router still worked perfectly well.

Dixons Flowers is the disappointingly dull name for the venture, and here’s how they describe it:

“Whether you want to make a romantic gesture, say thank you or relieve your guilt…