Tag: Dynamic Yield
McDonald’s buys automated digital voice start-up for Drive-Thrus
McDonald’s is hoping a digital automated voice is the special ingredient needed to speed up drive-thru orders at its restaurants. The global fast food chain revealed it is buying a start-up that develops voice-based, conversational technology, which will be used to take orders from customers in their cars and send them to staff in the…
McDonald’s buys AI tech to automatically adjust drive-thru menu
American fast food chain McDonald’s has bought an AI machine-learning company that will automatically change its drive-thru menu panels depending on factors such as weather, time, restaurant traffic and trends. The technology means that it could suggest McFlurry ice cream products on hot days, or show what is popular at that particular restaurant at the…
