Assuming Gordon Brown has the stomach for a fight, we could have a general election next month here in the UK. Normally, this would be cause for advertising agencies to lick their lips at the prospect of lucrative billboard and TV ads for the various parties.

But we’re living in a Web 2.0 world now. Just look at the US for proof, where campaigning is well underway for next year’s presidential election. The various candidates have their own blogs, they’re using YouTube, they’re holding debates using MySpace… It’s a thoroughly modern way of campaigning.