World Wildlife Fund sets up Conservation Island on Second Life

second_life_logo.jpgThe World Wildlife Fund (WWF) has today set up a virtual island on Second Life, designed to allow residents to live in harmony with its friendly wild animal population.

“Conservation Island” includes Mr Tangee, an orangutan with an ice-cream van (exactly how wild is that supposed to be?), and guide pandas who show people around the wind-powered town.

“WWF set up the island as a way to help people learn about conservation issues and the need to live sustainably. We want to be able to show people that WWF has solutions to the real environmental issues affecting their ‘first life’,” said WWF’s David Cole.

easyJet go green

They may be known for their garish orange but Stelios seems to fancy a colour change – his budget airline has unveiled a new fuel efficient plane, The Ecojet.

It’s not just a normal flyer with better fuel efficiency, this has two open rotor jet engines at the back of the airplane, which, according to the firm, improve the overall performance of the plane. The wings are swept forward to reduce drag and the body is made with lightweight carbon fibre to reduce the overall weight…

Dell's goal: to become the greenest technology company on the planet

dell-logo.gifDell has today launched a long-term, global effort to become the greenest technology company on Earth. It has set an ambitious Zero Carbon Initiative whereby it aims to maximise the energy efficiency of Dell products, and over time offset their carbon impact.

The company has also committed to reduce the carbon intensity of its global operations by 15% by 2012, as well as extending its “Plant a Tree for Me” programme into Europe. For £1 per notebook or £3 per desktop PC, customers can offset the emissions associated with the electricity their computer uses.

Manufacturers and users of technology products have to be responsible for their energy consumption

andy-merrett.jpgAndy Merrett writes…

So, the latest news is that many of our decrepit coal and nuclear power stations are coming to the end of their working lives, and something drastic needs to happen to ensure that Britain can generate enough power for our 21st century lives.

Whatever your view on nuclear power, fossil fuels, and greener alternatives, there’s no denying that we’re a power hungry nation.

We’re also lazy (but trying, of course.)