Don’t snort with laughter. In the West, fascias might be old news – remember the days when any market stall worth its salt was selling covers for your Nokia phone? But it seems fascias are enjoying a new lease of life in South Korea.

At least, that’s the impression I got from Samsung’s Anycall store in Seoul, where the SPH-6600 was on show with its ten optional fascias (three come with the handset, and seven more can be bought separately. Apparently it’s really popular, too.