Ever looked at Google News and thought – “I’m loving the content, I just wish it was presented in a more visual way”? No? Me neither, that would be quite a bizarre thing to think really.

But someone at Google obviously has though this by the looks of Flipper – a Google labs project that displays the news in a much more visual way. Check out this screen shot from Tech Crunch to get an idea.

The idea behind Flipper is that users will be able to flip through the news. They’ll also be able to sort the news into personalised sections – by sources, key words, trends, recommendations and the like.

The thing that excites me most about Flipper though is simply its name. Flipper – how awesome is that? You’ll be able to talk to it in the same way Porter, Sandy and Bud used to talk to Flipper the dolphin.

“What’s that Flip, Gordon Brown’s expenses are coming under intense scrutiny? And a man got stuck down a well in Tunbridge Wells?!?” Brilliant – the news will never be boring again.

Flipper isn’t public at the moment – it’s only for the Google boffins – but expect it to launch sometime soon.

(via Tech Crunch)