We’ve all been there – that headphone cable that takes two pairs of scissors, a kitchen knife and a bulldog clip to get out of its packet, but still manages to nearly take off your finger. Well, if Amazon gets its way, that experience will be no more – it’s announced a ‘frustration-free packaging’ and launches today on 19 of Amazon’s best-selling products.

The goal is to make it easier for customers to get to the stuff they’ve paid for, and it also has the side-benefit of reducing use of plastic, which sticks about for bazillions of years once discarded. Amazon are initially focusing on two things – the aforementioned plastic bubble clamshells and those with plastic-coated wires tying them in place…