Tag: Gen Z
1 in 5 Under 18s in UK use fake age on social media, Gen Z spends 6 hours a day online
Ofcom has warned social media companies they will be punished if they fail to take significant extra steps to address the problem of children pretending to be adults online. A newly released survey, conducted by the UK media regulator, indicates 22% of eight to 17 year olds lie that they are 18 or over on…
Gen Z’s gaming spend in UK jumps 21% to £3.4 billion in 2024
The gaming habits of Gen Z students are evolving rapidly, with a 21% increase in monthly gaming spend from 2023 to 2024, according to new research from UNiDAYS. The average UK student now spends £48.00 per month on gaming, compared to £39.80 last year, contributing to a total market worth £279 million per month, or…
Tech Digest daily roundup: Family sues Google Maps after man drives off collapsed bridge
Philip Paxson and his wife Alicia Google is being sued by the family of a man who drove off a collapsed bridge while following Google Maps. The family of Philip Paxson are accusing the tech giant of negligence, claiming they had been informed the bridge had been collapsed for five years…
3 Ways to understand consumer behavior
A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, converting them into customers, and retaining them. To sustain this cycle, it becomes essential for a company to understand its customer base. It involves…
9 Best Mobile Games That Are Free
TAKE AIM TO PLAY THE GAME Suppose you’re recently into mobile games that you can happily play on your smartphone or another mobile device, such as your tablet. In that case, you may be interested in knowing what demographic you fall into. According to the brainboxes at Statistica.com, “Video gaming is no longer a hobby…
Brits spend up to 51% of time in front of screen, claims study
A shocking new study by Uswitch has analysed how much time Brits are spending in front of a screen and the effects this can have on their wellbeing. The study reveals that the UK is spending a whopping 386 minutes (6.4 hours) using the internet every day - almost equivalent to an average shift at work. The study…
Millennials and Gen Zers most likely to fall for online scams, US study finds
There is a common misconception that older people, who tend to have less experience with new technologies, are more likely to fall for online scams. However, recent findings suggest that the opposite may be true. According to data analyzed by the Atlas VPN team, Millennials and Gen Zers in the United States are more likely to fall for…
Inflation-busting price hikes fail to dampen Netflix demand
Above-inflation price rises of up to 33 per cent are failing to curb demand for film and TV streaming services such as Netflix and Disney+, according to research by digital marketing consultancy Priestley. The study shows that Young Brits are increasingly bouncing between services, using free trials and one-month subscriptions to binge-watch the latest films…
