New research from GfK shows that Brits spent over £7.8 billion on consumer electronics between May 2006 and April 2007. That equates to an average £311 for each household.

Londoners easily top the pile, spending at least twice as much on gadgets as any other region, with £2.2bn spent, or £431 per household.

Those in the south west of England spent the least, at just £195m, or £245 per household.

Average increase in spending on the previous year was 10.6%, proving that we’re still happily spending more on consumer electronics products than ever before.