Sky has held the HD monopoly for all too long now but, as of this month, Virgin Media is hitting back. Today, Branson TV has announced four more channels in high definition in the shape of FX, National Geographic, Living and MTV Networks to sit alongside BBC HD and all their HD on demand viewing.

Now, on the surface, these don’t sound like the most scintillating additions but it means Grey’s Anatomy, Dexter, the Wire, CSI, True Blood and Family Guy in HD as well as the intriguing prospect of Next Top Model. I’m not sure exactly how many of these programmes were shot in HD in the first place and I doubt you’ll get much out of a hi-def version of Family Guy but I’m sure the nature broadcasts on Nat. Geo. will look great.

If you’re a Virgin XL customer, then it’s all available at no extra cost from the end of July and there’s also a very good chance that they’ll be adding Good Food HD shortly too.

Still a long way to go before they catch up with Sky but not a bad offering all things considered.

Virgin XL