If there was any more proof needed that World of Warcraft fans are a force to be reckoned with, then last night was it. Somewhere between 2,000 and 2,500 fans (there was no official headcount) crammed into HMV Oxford Street last night after the midnight opening. It’s the single biggest entertainment launch in UK history, beating the previous record holder (the previous WoW expansion!) by nearly 1,000.

People dressed up, as you’ll see over the jump, and Blizzard helped too, with a large chap dressed as Arthas the Lich King. There was an ice sculpture of the WoW logo, and senior execs from Blizzard and Activision showed up too. Best of all was the HMV logo over the shop door, which featured a Murloc instead of the usual dog.