A shocking new report out today has sent shock waves through the music industry after the revelation that giving away stuff for free is actually really popular.

Will Page, an economist for the MCPS-PRS alliance (perhaps the world’s longest acronym) and Eric Garland (boss of Big Champaign – a company who apparently do “online media measurement”) have taken a look at Radiohead’s In Rainbows album that they released last year with the gimmick of “pay what you want to pay”, and have come to the conclusion that it was actually a pretty good idea…