I could be being really dumb here, or it could be an Emperor’s New Clothes moment. You decide. Vodafone’s David Erixon has been on-stage at Virtual Worlds Forum Europe talking about the operator’s Second Life activities, including its new ‘Inside Out’ tech.

Basically, it’s a heads up display within Second Life that lets you make voice calls and send texts to friends real-world mobile phones, and vice versa. Around 10,000 have been distributed, says Erixon, which is pretty successful by Second Life standards.