I’m not talking about the features here. I think anyone would agree that – lack of 3G notwithstanding – the features packed into an iPhone make it worth a few quid.

And with Steve Jobs announcing that they’re not even going to bother with the 4GB model over here but go straight to an 8GB model for £269 (only about £70 more than the US using the current exchange rate which is unusually generous for the UK as it’s essentially VAT plus a small premium for UK business costs).