Tim Berners-Lee has spoken out against it, now new research suggests that high-value Internet consumers in Europe want flat-rate pricing on their broadband service without Internet Service Providers (ISPs) placing restrictions on what they can access.

JupiterResearch, which carried out the Europe-wide study, is urging ISPs not to supply faster, prioritised Internet access only to a select group of web sites that pay for improved performance.

29% of consumers questioned said that they desired flat-rate, unlimited broadband, while 16% said they wanted no access restrictions.