More colourful Christmas exclusives: 3 has bagged the purple version of Sony Ericsson’s K770 Cyber-shot phone, and will be selling it from October here in the UK.

They say purple is “the hottest colour to hit the high street”. I reckon they’d say that about whatever exclusive colour they’d got, even if it was puce. Anyway, the phone itself is a 3G candybar handset with a 3.2-megapixel camera, and is less than 15mm thick.