We knew it. We just KNEW IT. Something seemed wrong. Something about this update regarding padded lampposts for the protection of distracted texters seemed too strange. It seemed a little bit too much like the sort of thing the ad agency employed by 118 118 would come up with.

And it was. Bollocks. There’s nothing more sickening than the realisation that you’ve just fallen for a bloody bit of PR. Worst feeling in the world. I haven’t been this upset since Flopsy got run over in 1983.

The 118 118-branded post pads were…