Tag: likes
Relationships matter more than emotion for Instagram likes
The emotional buzz of receiving a like to an Instagram post can leave people more disposed to return a like in the future. However, it’s the status of the relationship that is the overriding factor in determining the tap of approval, according to a study from the University of Bath. Close friends can expect a…
Instagram trial hiding ‘likes’ to be expanded to US
A trial which hides “likes” on Instagram is to be expanded to the United States. The social media giant began hiding users’ likes in countries including Ireland, Italy and Australia earlier this year. The move was aimed at removing “pressure” and stopping the platform feeling “like a competition”. Instagram’s chief executive Adam Mosseri said the…
Instagram hopes hiding ‘Likes’ will reduce competition
Instagram has begun hiding likes and video views as part of a trial aimed at removing “the pressure” and shifting the focus to “sharing the things” its users enjoy. A spokeswoman said the trial for some users in countries including Ireland, Italy and Australia was aimed at stopping the platform from feeling “like a competition”.…
