At last, a reason to log back into Second Life that doesn’t involve getting spammed by a brand. UK charity Macmillan Cancer Support is holding what it says is the ‘World’s Largest Coffee Morning’ this Friday within the virtual world, at its new virtual cancer information centre.

It’s been created for Macmillan by Second Life creative firms New Business Horizons and Phoenix Film & Television. Visitors to the centre will be served virtual coffee all day, while giant coffee cups are being placed around the Second Life world to attract donations, with every donor getting a free virtual t-shirt by way of thanks.