The US retail chain Target, described by the New York Times as “the ever-hip, contemporary retailer”, reportedly refused to talk about one of their advertising campaigns with a young blogger who found them offensive, because they were not part of the mainstream (traditional) media.

When Amy Jussel from ShapingYouth.org, called Target to complain about an ad which showed a woman splayed across a target pattern, she was met with the stock PR response, “Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets.”