What on earth is Maka-Maka?

It’s not, as I thought, the phonetic spelling of the noise Pac-Man makes when eating dots, and neither is it chanted by devout Paul McCartney fans (well, it might be I suppose).

In fact, it’s the working title of Google’s “we didn’t get a share of Facebook so we’ll do our own version” project, set to be officially announced sometime next week, but as with most things these days, leaked out early online.