Tag: Marketing
The Future of Email Marketing: Trends to Watch in 2025 and Beyond
With technology evolving and consumers demanding more, email marketing is evolving to new heights. New tools and strategies will take the email marketing campaign to the next level. For example, AMP technology can make emails more dynamic, and the growth of AI capabilities can help brands easily craft personalized pieces of content that create an…
3 Ways to understand consumer behavior
A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, converting them into customers, and retaining them. To sustain this cycle, it becomes essential for a company to understand its customer base. It involves…
Study shows that EV buyers more likely to use digital channels
The study by Teads shows that those considering buying an EV are more likely to use digital channels when choosing their next car Global Media Platform Teads today has the results of its comprehensive automotive research in partnership with Kantar. The global study unveiled that only a few brands are already…
10 Ways to Optimize Your Text Message Marketing Campaigns
Introduction Text message marketing, or SMS marketing has become more and more popular over the years. With rising costs of other marketing tactics, many small businesses and even some large corporations are relying on text message marketing campaigns to get their message out to their prospective clients. Here is a list of the top 10…
4 Black Friday marketing strategies for your online store
Black Friday and Cyber Monday are brilliant opportunities for you to get those extra holiday sales and build a dedicated customer base for the coming year. But with competition so high among businesses at this time of the year, it’s easy to get lost in the mix. Unless, of course, you employ some incredible marketing…
Half of small business owners don’t know how to market firm
Nearly half of small business owners are completely unaware of how to market their firm, according to new research. The study of 500 leaders of small to medium-sized organisations found 42 per cent have no idea how to create an online profile, which could have a positive effect on promoting their business. And a staggering…
The Ultimate 2021 Digital Marketing Guide for Businesses Struggling Due to COVID-19
There are no new ways to express the effects of the COVID-19 pandemic on businesses. But these effects are far from over. Most companies had to shift the sale of their products and services online. They also had to make several adjustments to their operations and workforce management. However, many businesses are still struggling to…
4 of the best new martech trends to boost your promotional campaigns
"Martech" is a funny word. Like "Brexit", it's a portmanteau - in this case, referring simply to marketing technology. However, doesn't technology underpin every aspect of modern marketing anyway? Yes, practically so - rendering "martech" largely a discussion of marketing more generally. Therefore, no matter what type of business you run, and however deeply entrenched…
How advancements in print have made marketing more efficient
Is print marketing outdated? It's tempting to think so - but, as various business heavyweights from the Forbes Communications Council have observed, print still has its place in marketing. For example, the likes of cards and brochures can leave lasting impressions on luxury consumers. In our primarily digital-driven age, print can help companies to stand…
4 Reasons to invest in custom decals for your airpods
Often employed for window displays or artwork, cut vinyl is a fantastic and economical way to advertise. We've numerous diverse uses for vinyl decals, and usually, the application is merely stripping off the back of your sticker. The cut vinyl or custom decals, available on wraps studio decals are adhesive-backed and can be printed for…
