Tag: marketing stunt
T-Mobile draws 18,000 karaoke singers to Trafalgar Square
Last night, in central London, 18,000 Londoners gathered to belt out karaoke hits in Trafalgar Square in the latest T-Mobile advertising stunt. The crowds convened at 6pm, and massive queues snaked into the central area. Pop star Pink showed up, too, and you can see in the video above.
After a couple of warm-up tracks, former T4 host Vernon Kaye led the crowd through several rock hits including “Hey Jude” and “Is This The Way to Amarillo?”. The staff at the nearby Texas Embassy confirmed to me that no, this wasn’t the way to Amarillo.
The Karaoke session follows a mass dance-off that took place in Liverpool Street Station in January and was subsequently used in adverts for the company. If you attended the karaoke fun last night, then don’t be surprised if your rendition of “Total Eclipse of the Heart” ends up soundtracking the company’ latest handsets.
