According to a recent European research report, the biggest challenge facing mobile networks is going to be engaging, retaining, and squeezing money out of the younger generation.

Though the current crop of 15-24 year-olds is incredibly tech-savvy, it appears that over one-third (37%) aren’t keen on paying for any services other than voice and SMS.

JupiterResearch found that nearly one-quarter of European 15-24s are “mobile entertainment aficionados” who use more than two new multimedia services such as live TV, music or games on their mobile phones.