It’s a bit of a cliche to say that MTV doesn’t play music videos any more: that might be true on its main channel, but then it’s got plenty of music-focused spin-offs (MTV2, MTV Base etc) for that.

Nevertheless, a number of Web 2.0 startups are working the ‘we get back to the days when MTV wasn’t full of annoying Jackass blokes and prom queens’ angle, serving up just music – except personalised to your tastes. The latest is MyStrands.tv, an offshoot of music recommendation service MyStrands.