Gym-goers should appreciate this product, a graphic t-shirt which has an inbuilt pocket with headphone jack, where you can pop your MP3 player.

The headphones hook in at the collar, which means those 45-minute sessions (ok, 4 minute sessions, I know you too well) on the cross-trainer won’t actually half-garrote you like they currently do.

Keeping your blood supply firmly in your neck’s veins does come at a price though – $70, I’m afraid, gym-goers…