It would be naïve to think that your Internet Service Provider (ISP) doesn’t hold an incredible amount of information about you. Unless you’re incredibly stealthy / geeky, they have access to every web site you view, every email message you send, every instant messaging conversation you hold… well I could go on, but you get the idea.

Now, a formula: ISP with a lot of personal information about you + ISP wanting to make more money = showing you targeted advertising while you use the Internet.

In reality, some ISPs have probably already been sharing bits of your data with other companies, but now a company called Phorm wants to insert relevant ads as you surf.