Tag: personalisation
3 in 5 customers want personalised content, generally welcome AI
61.7% of customers say personalised content is an important part of their online experience 74.7% of customers are more, or somewhat more, loyal to brands that are strongly personalised to their interests Live search that automatically ranks and filters the best products was voted the most helpful personalisation feature by customers (42%) Customers would mostly…
Google Voice Search gets personal
Google's Voice Search app is getting a personal touch for owners with handsets running Android 2.2 or above. As well as allowing you to search though your phone using only your voice, Voice Search will now be more accurate thanks…
Google News gets local personalisation options
Google's popular News aggregation service has gotten a few significant updates today. Greater customisation abilities will make it easier to check out a news feed tailored to your tastes, and will now include stories specific to your chosen location….
