Japanese newspaper Asahi has reported that Pioneer will stop the production of 42-inch and smaller plasma panels as early as March next year, and instead buy those panels from Matsushita or Hitachi.

Pioneer’s plasma TV sales targets for this year, ending 31st March, are a mere 10 per cent of Matsushita’s (who use the Panasonic brand), at just 480,000 units compared to five million.

Pioneer will continue to manufacture its own plasma panels sized over 50 inches, while the company looks to sell the Kagoshima plant back to NEC. Pioneer already buys the panels for its LCD TVs from Sharp.