Technology previously used to treat Parkinson’s Disease has been directed elsewhere. Scientists claim to have developed a chip that can be implanted into the brain and used to deliver “feelings of pleasure”.

The target of the chip is the Orbitofrontal Cortex. Just behind the eyes, it’s the bit of your noggin that’s associated with pleasure derived from food and sex. The implementation is still a bit clunky at the moment – you have to run a wire from the chip in the brain to a heart pacemaker, which I imagine isn’t too comfortable. Neurosurgery professor Tipu Aziz, said:

“There is evidence that this chip will work. A few years ago a scientist implanted such a device into the brain of a woman with a low sex drive and turned her into a very sexually active woman. She didn’t like the sudden change, so the wiring in her head was removed.”

(via the Telegraph)

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