At a regulatory round table event this morning, 3 CEO, Kevin Russell, fumed at other UK mobile carriers, accusing them of “scaring consumers senseless” over roaming charges, and calling the current UK regulatory environment “farcical”, “a fundamental failure” and absurd”.

3, which has less than 10% of the market in the UK, has struggled over recent years to compete with the big boys – O2, Vodafone, Orange and T-Mobile. Kevin Russell, however, who joined the company in January last year, is tasked with changing the status quo. To say that he’s upset about the currently regulatory climate would be an understatement…