Tag: rebranding
Apple TV to be rebranded as iTV? Confusion most certainly to follow
Apple's Steve Jobs has been teasing at a revamped Apple TV service for some months now, even talking at length about its possibilities at the D8 conference back in June (check the video above for that). It now appears that…
Ask.com brings back Jeeves
After a few years of being Jeeve-less, search engine Ask.com has brought back its iconic butler following, the company claims, “public demand”. The company told Tech Digest that research has shown that users “missed his friendly, human, touch”.
Jeeves will be returning in 3D, given a makeover by Framestore – a company that worked on The Golden Compass and Chronicles of Narnia. He’s also got some new threads, courtesy of Savile Row tailors Gieves and Hawkes. They do rather make him look more like a banker or a politician, though.
Jeeves was originally inspired by the butler to PG Wodehouse’s “Wooster” character, which has come to represent the stereotypical English butler. He left Ask.com in 2006, but Ask.com’s traffic hasn’t exactly skyrocketed since, which is presumably the reason behind his resurrection.
Microsoft to re-brand Live Search as 'Kumo'?
There’s some rumblings going around that Microsoft’s intending to re-brand its unpopular search engine as ‘Kumo’. There’s no question that Microsoft wants to claw back some of Google’s insane market share, but is this really the best way to do it?
‘Kumo’ means cloud, or spider, in Japanese. Both of those words have direct relevance to search engines. The rumours have come about because control of the Kumo.com domain has just passed to Microsoft, and the word was one of several (also including ‘Bing’ and ‘Hook’) that Microsoft was considering a few weeks back for a rebrand.
Microsoft needs to do something to reinvigorate its search offering, but I really can’t see someone picking to use “Kumo” over “Windows Live Search” simply because the former has a (questionably) better name.
Live Search (via LiveSide)
Related posts: Microsoft pushing Live Search through bribery: win prizes at John Lewis | Microsoft to use Facebook to extend Live Search reach
