According to the latest installment of the Carphone Warehouse's "Mobile Life" research, the Great British public are so attached to their mobile phones that they wouldn't give them up – even for a million pounds.

The results come out of depriving 24 pour souls out of their mobile phones for a week, in order to understand how they shape our behaviour.

One in three people said they wouldn't give up their phone for a million pounds. 76% said they believed it was a social requirement to have a mobile phone, while 85% think that having a mobile phone is vital to maintaining their quality of life.