Consumer surveys are all very good for finding out what people like and don’t like, but so much the better when a commissioning company takes note of the results and changes its product accordingly.

So it is with O2, which carried out a survey of consumers to find out what they thought of mobile broadband.

Over one in ten responded by saying that they felt they’d been mis-sold a package, with a third saying that they were paying more than they believed the deal stated, while one-fifth cited poor coverage as a bugbear. Around one in six said that there was no returns guarantee if the service wasn’t right for them, while half wanted free use of Wi-Fi hotspots as standard…