Keith Bakker is the founder of one of the most popular gaming addiction rehab centres in the world – the Smith & Jones Centre in Holland. They were the first facility in the world to admit patients for addiction to games, and they’ve been in the headlines lately following a few cases of people playing a little too much of the new WoW expansion.

Last year, Keith said “I believe gaming is currently the greatest threat to our society”, which is a hell of a statement. However, he’s recently made somewhat of a U-turn in his opinions. He now says that 90% of the kids he sees are actually addicts – they just need better social care, which is exactly what I said the other day.