Tag: Snapchat
Everything announced by Snapchat at its Partner Summit
Snapchat has announced a range of new features as part of a major revamp of its services, including a gaming platform and a new original TV shows. Here is a round-up of all the key announcements from the firm’s first ever Partner Summit in Los Angeles. Snap Games Described as a new way to interact,…
Snapchat set to unveil new AR, gaming features at #SnapPartnerSummit
Snapchat is expected to reveal a number of new user features around augmented reality (AR) and gaming at a rare live event on Thursday (April 4th, 2019). The social media platform has promised news on its AR platform and camera tools, as well as its Discover section that hosts videos and news from official publishers.…
Snapchat admits its age verification tools do not work
Snapchat has admitted its age verification process cannot always stop children under the age of 13 from signing up to the app. Giving evidence to MPs looking into the addictive and immersive nature of technology, the social media platform said some of its current processes could not completely block underage children from signing up to…
Snapchat augmented reality turns empty store into virtual Lego shop
Augmented reality technology is being used to transform an empty store into a virtual Lego clothing shop that customers can explore on their smartphone using Snapchat. A pop-up shop selling a limited-edition Lego Wear clothing line for adults opens in Fitzrovia, London today only, but the physical building is actually empty, except for a Snapcode…
Snapchat reports record revenue but user numbers remain flat
Snapchat has recorded record revenue levels but the company’s active user numbers remain “flat", the firm’s latest financial results have revealed. Parent company Snap Inc reported revenue for the last three months of 390 million dollars (£301 million), up 36% from the 286 million dollars (£220 million) posted this time last year. The company’s net…
Children’s Commissioner urges social media to protect children from ‘disturbing content’
Social media companies must take more responsibility for protecting children from disturbing content on their platforms, the Children’s Commissioner for England has said. In an open letter to the platforms most used by children – YouTube, Facebook (which owns Instagram), Snapchat and Pinterest – Anne Longfield urged the companies to back a statutory duty of…
Big Ben brought back to life by Snapchat augmented reality
The front-facing camera will also add a virtual hat onto users (Snap/PA) Big Ben is making an early comeback this Christmas thanks to Snapchat’s latest augmented reality feature, which sees the scaffolding around Elizabeth Tower fall away inside a life-size snow globe! Snapchat’s latest AR Lens works when users hold their…
Snapchat ‘avoids popularity contest pressure of social media’, founder argues
Yui Mok/PA Unlike other social media platforms, Snapchat puts less pressure on people to be popular, app co-founder Evan Spiegel has argued. The 28-year-old entrepreneur believes that the social messaging app has an advantage over the likes of Facebook and Twitter because it does not include public likes or comments. “That’s…
VW and Snapchat create augmented reality game for GTI fans
Volkswagen UK and Snapchat have joined forces to launch a mobile phone-based GTI race which uses the latest Augmented Reality (AR) technology. Creative agencies Tribal Worldwide London and adam&eveDDB are behind the new Snapchat lens, which from today lets users interact with the GTI race track in the form of a bespoke 3D model of…
Snapchat adds Friendship Profiles and Bitmoji Stories to boost social media app
Snapchat is introducing two new features in its latest attempt to lure users back to the private messaging social app: Friendship Profiles and Bitmoji Stories. Friendship Profiles, which is rolling out to users over the coming weeks, will serve as an area to see everything you’ve shared and saved with other Snapchatters in one place.…
