Around Shiny Towers we love 26-year-old entrepreneur Ben Way something silly, and it’s not just because we used to share an office with him. No, it’s for his great schemes, like this new un’ he launched via Facebook today.

We already know how horrible the Lisa-Simpson-performing-fellatio-esque 2012 London Olympics logo is, but Ben hates it for a different reason – because of the sponsors, Lloyds TSB being one of them. He is pledging £1 of his own money (he was a millionaire at 15, so can definitely afford it), for every person who signs up via…