Temu offering replicas of three-quarters of Amazon products, study reveals

Chinese online marketplace Temu is shaking up the e-commerce landscape, with a new study revealing that it offers replicas of over 77% of products sold on Amazon, often at a 40% discount. Research from Omnisend, an e-commerce marketing platform, found that many Temu products intentionally resemble well-known brands, sometimes with blurred logos or altered packaging,…

Temu app hits 735 million downloads, monthly downloads 3x higher than Amazon’s

Since its launch in September 2022, the Chinese shopping app Temu has been gaining share in the global e-commerce market, successfully competing with industry giants like Amazon, eBay, and Shein. Thanks to its aggressive pricing and discounts, wide product selection, and successful marketing efforts, the app, owned by the parent company of Chinese e-commerce giant…