NBC Universal pulls TV shows from iTunes: no more Heroes for iPod owners

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It’s just a few days since Apple finally started selling TV shows on the UK iTunes Store for £1.99 a pop, but it’s now facing a serious hiccup over in the US.

NBC Universal has just announced that it won’t be renewing its deal to sell shows like Heroes (pictured), The Office and Battlestar Galactica through iTunes. NBCU apparently is responsible for 30% of digital video sales through the iTunes Store, so it’s quite a blow for Apple. Although in fairness, it’s also a bunch of own-nose-biting lost revenue for NBCU.