Tag: trueview
Pre-roll ads no problem for 70% of YouTube visitors
YouTube's new TrueView advertising proposition, allowing users to skip an advert once 5 seconds of it has been viewed, has been a great success according to figures revealed at the Media360 event in Manchester. 70% of YouTube viewers so far…
YouTube trialling skippable ads on premium content
YouTube are to bring skippable advertisements to their premium videos in a new trial format called TrueView. The Google-owned VOD site currently features compulsory adverts at the beginning of videos, usually around 30 seconds in length before the main content…