So, here we go again. It’s a cold September morning, and yet again, we’re all here, poised, ready and waiting for an Apple announcement. Except this one is slightly different.

We know what the product is. We don’t know who’s going to tell us about it (there are rumours that we’ll get an Actual Steve Sighting) and we’re not entirely sure what the details are going to be (although the smart money is on O2). It’s also UK specific, lending further weight to the iPhone-report stuff. If Steve does turn up, I’m three rows from the front. If the phone does go to O2, I have an O2 contract. And if it’s not an iPhone announcement? Well, we’re all screwed.