Tag: Unidays
Gen Z’s gaming spend in UK jumps 21% to £3.4 billion in 2024
The gaming habits of Gen Z students are evolving rapidly, with a 21% increase in monthly gaming spend from 2023 to 2024, according to new research from UNiDAYS. The average UK student now spends £48.00 per month on gaming, compared to £39.80 last year, contributing to a total market worth £279 million per month, or…