According to research from Video Business, the combined sales of Blu-ray and HD DVD high definition discs was greater than that of VHS cassettes sold in the first half of 2007.

Although standard definition DVD sales also slumped by around 5% in the same period, due mainly to a weak bunch of new releases, the dominant disc format is hardly challenged by these findings.

Sales of pre-recorded video tapes are all but non-existent now, with most consumers preferring the greater convenience, features, quality, and smaller form factor of DVDs.