AmberFin: Snell & Wilcox launches end-to-end content creation solution: good news for consumers

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At first glance, the news that a well-established company which supplies services to the broadcast industry has launched a new service for handling video content may not seem particularly relevant to consumers. Yet Snell and Wilcox’s work is something that most TV viewers in Britain will have experienced even if they’ve never heard of the company.

Yesterday I spoke to Joe Zaller (VP Corporate Development) and Simon Derry (CEO) from S&W. It’s clear that broadcasters, ISPs and telecoms companies need a system like AmberFin if they’re to deliver digital video in a variety of formats to an ever more demanding consumer, in high quality, while still making money.

AmberFin should create a win-win situation for everyone…

Wii Fit did the business – sixth most successful launch in the UK EVER

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Good lord. We doubted it, we really did. We thought that the odd balancing/health/positive-thinking game would be a bit of a disaster, especially with its £70 price tag.

But no – Wii Fit managed to enter the UK charts at #1 this week, and it sold like crazy – handing it the sixth biggest-selling launch period of any game in the UK. Taking into account the £70 price point, Wii Fit actually became the third highest cash-taker of all time – taking £16.3m in the UK…

Wii Fit – out today. Will it, you know, actually sell?

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With Mario Kart Wii currently hogging the #1 spot in the games charts, it’s time for Nintendo to once again reach out to “The Others” – those gamers who are more interested in “fun” than getting a 100% rating and all the gold bananas on level 128.

Wii Fit is, frankly, one of those games that us traditional gamers laugh at. Is it even a game? Can standing on a plastic pad doing yoga moves…