Opinion: Pulling ads from BNP Facebook pages is absurd

Jon_small_new.jpgJonathan Weinberg writes…

Just a week ago I called on advertisers to think more deeply about which websites they want their brands to be associated with. It came as a response to the Panorama BBC investigation into violent beatings and fights being filmed by youngsters and posted on the popular websites in the name of entertainment.

And now, it seems the money men are sitting up and taking notice. Obviously, I don’t – and can’t – claim the credit for that but I’m not sure I want to in this case, because on this one, I actually think they’ve got it wrong.

A few days ago Vodafone and First Direct, two of the UK’s leading firms, decided to withdraw their advertising from Facebook because it might end up appearing on pages run by the British National Party. Now we can debate the BNP’s stance all day and night but the fact remains they are a legitimate political party able to stand in council and general elections…

New study suggests digital gadgets are going to waste

sony-new-bravia.jpgA new survey of 1,000 adults by Virgin Media suggests that more is being spent on digital gadgetry than on home improvements.

Three-quarters of those surveyed said that they had spent over ten grand on electronic equipment in the past year — seven times more than on their homes.

However, one in twenty people are letting these devices go to waste, because they don’t know how to set them up. That apparently includes the likes of plasma TVs (how hard can it be?).