iPod obsolete, Walkman device will rule, says boss of Sony-owned record label

ipod.jpgRick Rubin, co-chairman of Columbia Records, has publicly stated that the iPod and iTunes models are doomed, with the way to go being subscription-based, music-anywhere, services.

In fact, he thinks the whole music business will only be saved by going to a subscription model, but he’s quick to pick on the iPod. “The iPod will be obsolete, but there would be a Walkman-like device you could plug into speakers at home,” he said.

Rubin’s motivation is that adopting cheap music subscription services will curb illegal downloads, believing that “If music is easily available at a price of five or six dollars a month, then nobody will steal it.”

I’m not convinced.

First video of Sony's Rolly MP3 player hits YouTube

Can Sony ever seize back even a fraction of its former dominance of the portable music market? Apple has done a good job of turning Walkman into a duff brand (well, at least until Sony Ericsson's successful music phones), but Sony is looking to get its MP3 mojo back with Rolly, an innovative new player.

Innovative how? Well, er, it rolls around in time to your music, like a little breakdancing robot. I'd be more sold on the idea if I had a decent coffee table. Nevertheless, Rolly has been creating a stir online with a drip-feed of internetweb leaks. The latest is a video showing it in action – feast your eyes below:

Get an early look at the new Sony Rolly Walkman

sony-rolly-website.jpg

Well, you might not be able to any more, since the site in question appears to have stopped working – on my browsers at least. But earlier today, Sony appeared to have launched a new microsite for its Rolly Walkman, which we wrote about last week.

Digital World Tokyo has a screengrab of the site and info, including the appearance on the site of words like ‘shuffle’ and ‘small’, which implies Rolly might be taking on the iPod Shuffle, rather than the full-blown iPod.