The “Digital Copy” concept was unveiled nearly a year ago at Macworld 2008, but given the time it takes for most ideas to crawl the Atlantic seabed to Blighty, the first DVD title featuring the technology has only just been released here.

Twentieth Century Fox’s “What Happens in Vegas” DVD now comes with the ability to legally rip a copy of the film to your iTunes library, where it can then be moved onto your iPod or iPhone, or just watched on the desktop without having to use the disc.

Jim Gianopulos, chairman and chief executive of Fox Filmed Entertainment, said he was “thrilled” with this “incredibly simple way for our customers to get even more out of their DVD purchase”, claiming that iTunes compatibility wa one of the most requested features of DVD buyers…