Which? claims Amazon’s Choice badge is flawed

The latest findings from consumer watchdog Which? show that Amazon’s recommendation system is inherently flawed and easily gamed by unscrupulous sellers, despite many consumers trusting Amazon's Choice badge as a mark of quality.  The Amazon’s Choice endorsement is being applied to potentially poor quality products that appear to have been artificially boosted by incentivised and…

Hyundai Kona Electric crowned Which? Product of the Year

The Hyundai Kona electric vehicle (EV) has been crowned Which? product of the year for 2019, in a top 10 dominated by products showcasing innovation, environmental credentials and bargain value.    The consumer watchdog’s product researchers nominated and voted for their exceptional products launched and tested over the last year - whittling down 3,500 products to…