Despite the fact that most people have HDTVs, very few actually view HD content on them, with 99% of TV programs still broadcast in standard definition. What’s the solution? Well, according to Toshiba, it’s “buy another TV!”. Buy the ZV, to be precise. It’s an upscaling television.

It uses a “powerful cell processor algorithm” to turn standard definition TV into something a little closer to full HD, mainly by finding edges and sharpening them. It also tries to improve depth and texture, and even though the result won’t be as good as full-HD signal, it’s better than nothing.